The focus on focus…

incubator-2There were two immediate observations after the incubator was initially funded:

  • We didn’t know what we didn’t know.

This might seem obvious, but it isn’t until you have fumbled through an attempt to help a start-up business that you realize what your limitations are.

  • We cannot help everybody.

Again, this seems obvious, but it isn’t, because you want to help everybody.

But you cannot.


This is why focus is important.  We realized early after helping a few clients that it was critical to define our target market and narrow our focus on that market.

The Red Wing Creative Economy Project helped to define our market by identifying under-served portions of the local economy.

The Red Wing Innovation Incubator is focused on creative entrepreneurs.  This includes artists, artisans and craftspeople.

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