Red Wing Work of Art Curriculum






Curriculum and instructor biography’s:
Springboard’s Work of Art: Business Skills for Artists is a professional development curriculum designed to teach business skills to artists in all disciplines — visual, performing and literary arts. Artists can take the whole series, customized combinations, or individual workshops that best suit their needs. Springboard’s Work of Art series has been taught at arts organizations, libraries and colleges in over 80 communities in the Upper Midwest.

Career Planning (September 9, 2016 6:00 pm)

Where do you want to be both artistically and professionally? Learn how to define your values, identify key choices and develop a plan to achieve your career goals.

Time Management (September 10, 2016 9:00 am)

Discover analytical and tool-based approaches to tackle hurdles related to efficiency, flexibility and your work-life balance.

Portfolio Kit (September 10, 2016 1:00 pm)

Your portfolio is the core of your promotional material. Focus on the essential elements: sharpening your artist statement, tailoring your artistic résumés, and selecting and formatting your work samples.

Marketing (September 16, 2016 6:00 pm)

Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.

Promotions (September 17, 2016 9:00 am)

Identify communication tools to fit your needs, craft engaging messaging, and build a basic promotions strategy with actionable steps to get the word out.

Social Media Basics (September 17, 2016 1:00 pm)

Using Facebook and Twitter examples, learn core functionality, best practices and exercises to help you build an online strategy for your artistic business.

Pricing (September 23, 2016 6:00 pm)

Discover an analytical approach to defining key elements that will help you calculate the costs and prices of your art for a variety of markets.

Recordkeeping (September 24, 2016 9:00 am)

Learn how to track revenues and expenses, make informed projections, and gain a clearer understanding of your artistic business finances.

Legal Considerations (September 24, 2016 1:00 pm)

Obtain general information about your intellectual property, contract basics and structuring your artistic business.

Funding (September 30, 2016 6:00 pm)

Learn how to think creatively about diversifying your funding streams by exploring traditional and new models for generating value, resources, and revenue.

Grantwriting (October 1, 2016 9:00 am)

This workshop is designed to help individual artists and small arts groups to understand and prepare strong grant applications.

Business Plan Essentials (October 1, 2016 1:00 pm)

Learn how to prepare a simple business plan, in arts-friendly language, to help you organize all the various aspects of your artistic practice and make informed business decisions.

Instructor Bios

Noah Keesecker is a composer and multimedia artist. He has been a McKnight Fellow and a recipient of awards from the Jerome Foundation. He has been a Knight Foundation Fellow for Emerging Leaders, an Americans for the Arts Emerging Arts Leader liaison,and serves on the Board of Minnesota Citizens for the Arts. He holds a Master of Music in Composition from the University of Minnesota.

Anna Metcalfe graduated from the University of Minnesota in 2009 with her MFA. She is a ceramic artist interested in the junction of public art and craft, and makes work inspired by water, agriculture, food and community. She has been the recipient of several MN State Arts Board grants as well as a Jerome Foundation Grant for Public Art.